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Good Morning,
Ladies & Gentlemen!


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Good Morning,
Ladies & Gentlemen!


Welcome to E-Day learning at it's finest!
I have divided this lesson into three parts: the introduction (you're reading it now), the inspiration, and the assignment.

Here's how this works.

  1. Read this introduction (the overview) explaining an important facet of graphic design.
  2. Watch the video, the inspiration, expounding upon the the effects of what we do as designers.
  3. Read the design brief to discover the challenge that lies in store.
  4. You will have ten day to complete the assignment and turn it in.

Lets get started...


 

THE OVERVIEW

The simplest way to define graphic design is communication through the use of art. We can use art to inform, persuade, organize, stimulate, locate, identify, attract attention, provide pleasure, and/or express feelings or emotions. This visual communication surrounds us - an omnipresent influence encompassing our lives every second of every day.

Think of a typical morning. You wake up and look at the time on your phone, pulling yourself out of bed and making your way down to the kitchen where you rummage through the pantry looking to find the flavor of cereal that looks tastiest (packaging design). You hop in the car and head to school, slowing down for the school zone sign (informative design). You may stop off on the way at a local coffee shop and be immediately inclined to try the new peppermint mocha because it looks so good on the huge sign covering the front window (persuade and stimulate advertising).

Graphic design doesn't stop there - it's in the layout of the books we read, the brands we buy, the stores we shop at, the websites we view, the apps we use, even the social media sites so many people are addicted to.

An important safety message is conveyed using humor in a way that will save human lives and prevent harm to animals.

An important safety message is conveyed using humor in a way that will save human lives and prevent harm to animals.

Graphic design has immense power. The power to persuade, or convince, people of something or to do something. This power can be used negatively, or it can be used to benefit the greater good. Design can save lives with crucial information, it can inspire action, and it can create awareness in times of need.

Most designers will agree that each and every one of us has a responsibility to the communities and societies in which we live to use our "powers" for "good." This means we can use our talents and skill to benefit the people around us - be it to highlight a need or move people to action in support of a cause.

Nail Communications created the  Nothing  campaign for the Rhode Island Community Food Bank, garnering national attention and bringing in over $55,900 in donations. The campaign was later licensed by Ohio, Vermont, and New Hampshire.   Click here for more information.

Nail Communications created the Nothing campaign for the Rhode Island Community Food Bank, garnering national attention and bringing in over $55,900 in donations. The campaign was later licensed by Ohio, Vermont, and New Hampshire. Click here for more information.

You know, I think the most important thing is to just get involved no matter what it is. If you believe in something, do whatever you feel like you need to do to make a difference. That could be marching in a protest, it could be taking care of a child that needs help, or it could be making some posters that bring to light a situation. We are not just machines that make pretty things, we are living, breathing human beings and we have to be a part of our community. A great designer named James Victore [is] basically his own client – he makes posters that express some idea or belief that he has, and he wants to get across. He says that we have a responsibility – if you have a belief in something, or if you have something you want to say, as a creative person you have a responsibility to say it – not keep it bottled up or stay quiet about it. There are so many things that you can do and I think the main thing is, don’t sit on your rear and do nothing – do something, do anything.
— Dirk Fowler
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inspiration


inspiration


Designers are taking action to drive positive social change on a global scale.

One large-scale project urging designers to tackle these unique challenges is the AIGA's Design for Good initiative.

A movement to ignite, accelerate and amplify design-driven social change, Design for Good is a platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network, and their visibility. Design for Good recognizes the wide range of designers’ work and leadership in social change which benefits the world, our country and our communities.

Design for Good supports and sustains designers who play a catalytic role in communities through projects that create positive social impact. By connecting and empowering designers through online networking tools, inspirational stories, chapter events, training, national advocacy and promotion, Design for Good serves as a powerful resource for designers who wish to work in this area and a beacon for designers leading the charge.

Watch this video:

"What can designers do to change the world? A lot. In this video, hear from leaders in the AIGA community about the importance of design in solving society's trickiest and most pressing problems, see examples of how individuals, chapters and companies are already making a difference, and learn more about the ways in which you, and designers everywhere, can get involved in Design for Good-a movement to ignite, accelerate and amplify design-driven social change.

And this Video:

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The Challenge


The Challenge


Scot Bendall, Co-Founder and Creative Director of  la boca .

Scot Bendall, Co-Founder and Creative Director of la boca.

Global protests are now a reality; ordinary people are standing up and demanding democracy and fairness. Imagine if every one of these protests united under a single graphic flag – a clear and defiant visual device, held high to display unity and pride no matter where you are. Design that flag and, in so doing, subvert the device used by armies to signify power, strength in numbers and unity.

The Assignment

We are taking on Mr. Bendall's challenge. Your task is to create a flag representing the global movement for freedom and democracy. The flag must be representative of all people from all nations - people of all backgrounds, colors, and languages. The flag must be instantly recognizable and easy to understand. Individuals across the world must be able to sew these flags themselves using single-colored fabrics.

  • Minimum of five thumbnails required.

  • No more than three solid colors may be used (remember, this includes the "background").

  • Size of final design must be 18" wide by 12" tall.

  • Use the provided 18 x 12” paper to draw your final flag (in color) by hand.

  • May not contain any gradients or effects.

  • May not contain or mirror the flag of any nation.

  • Must be able to realistically be cut and sewn by hand.

Want extra credit?

  • Create a digital illustration of your flag, and submit the final vector graphic.

  • Actually manufacture your flag, sewing it together from fabric.

Due on or before FEBRUARY 7, 2019.

To submit your completed assignment, submit a photo of your 5 thumbnails to this classroom assignment, and place your completed flag in the provided FLAG BOX (make sure your name and the date is on the back).

To submit extra credit: package your working file and a PDF with crop marks and bleeds to a folder called "Flag" in your folder in TSGC_Share, and submit the PDF to classroom.

Failure to complete this project by the assigned date will result in an automatic unexcused absence from school, as required by the Ohio Department of Education. If you have any questions, please consult your instructor.